If you've been browsing a drinks menu lately you may have noticed Soju popping up in cocktails, shots, and even as a standalone serve. This Korean staple is taking the world by storm and for good reason. Whether you've tried it or you're just curious, here's what you need to know about one of the world's most consumed spirits.
What is Soju, and where does it come from?
Soju is a clear, distilled spirit that has been at the heart of Korean culture for centuries. Its origins trace back to the 13th century, when the Mongol Empire introduced distillation techniques to the Korean peninsula during their occupation. Koreans adapted these methods using locally available grains, and Soju was born. Traditionally made from rice, modern Soju is often produced from a blend of starches including sweet potato, wheat, barley, or tapioca.
From Korea to the world
Soju isn't just popular; it's arguably the best-selling distilled spirit on the planet by volume. The global boom has been fueled in large part by the rise of Korean culture, through things like K-pop and K-dramas to Korean cuisine going mainstream worldwide. Bars and restaurants across Australia, the US, Europe, and beyond have embraced Soju as both a versatile cocktail ingredient as well as an accessible alternative to vodka or gin. Its approachable flavour and lower alcohol content make it a natural crowd-pleaser, especially for those looking to explore something new.
What does Soju taste like?
Soju is clean, smooth, and subtly sweet, often described as sitting somewhere between vodka and sake in character. It's much gentler on the palate than most spirits its size, which is part of its charm. Traditional Soju sits between 16–25% ABV, making it lower in alcohol than your average whisky or gin. In recent years, flavoured varieties like peach, green grape, and yuzu have exploded in popularity, bringing a fruity sweetness and an even more drinkable profile to the table.
How is Soju traditionally enjoyed?
In Korea, Soju is deeply woven into social culture. It's traditionally served chilled in small shot glasses and enjoyed alongside food -- particularly Korean BBQ, fried chicken, and seafood. There are even customs around pouring: you never pour your own glass; instead, you pour for others as a sign of respect. Another beloved tradition is Somaek: a simple mix of Soju and beer that's refreshing, sessionable, and wildly popular. Beyond shots and Somaek, Soju makes a fantastic base for cocktails, pairing beautifully with fruit juices, sodas, and liqueurs.
Ready to make your own? Still Spirits' new Top Shelf Peach Soju flavouring lets you craft this beloved spirit right at home with that luscious, peachy twist that's taken Soju culture by storm.🍑
